I help ambitious creative ideas become exceptional work — combining production craft, creative problem-solving and commercial rigour with 20+ years of making things happen around the world.
I’ve spent my career at the point where creativity, production and business meet: building teams, shaping production strategies, leading complex global shoots and finding smarter ways to make ambitious work without sanding off what makes it special. More recently, that has meant helping transition global accounts into new operating models, designing the workflows and systems that let production scale without losing the idea, and exploring how GenAI and AI-enabled workflows can expand what creative teams can make.
From Head of Moving Images in Hamburg to global production leadership in London, I’ve led production for Volkswagen, BMW, MINI, PayPal, Mars, Heineken, Toyota, Lloyds, McCain, Diageo and more.
I’ve managed multidisciplinary teams of up to 40 people, overseen multi-million-pound productions and eight-figure production businesses, and worked with creative teams, directors, artists, technologists, clients and procurement around the world.
Technology changes the toolbox. The job remains the same: protect the idea, assemble brilliant people and make something worth watching.
Proud Girl Dad.
I run, but never away.
A global launch built around extraordinary access: nine of the world’s most recognisable footballers, captured away from the pitch for a new digital fan club designed to connect players directly with fans.
The challenge was coordination at celebrity scale. The 60-second launch film brought together David Beckham, Lionel Messi, Neymar Jr, Dele Alli, Benjamin Mendy and other founding players, each revealing something of life away from football. It sat within a much wider launch spanning strategy, comms, media, events and social distribution across major international markets.
